Charities Need Online Giving, Here’s Why

It’s no secret that charities rely completely on the generosity of the public to raise funds in order to keep working on their cause! Without these donations the vast majority (if not all) would not even have the chance to exist, leaving millions of people without the aid they need. This is why having a website where people can easily …

Everyone hate ads, so what do WE do?

Almost everyone I speak to, who are not marketers themselves, simply hate ads. They are in their way, they distract them and sometimes they are just an eyesore. But somehow they still work. Well, sometimes they work. Well, most times they don’t work but we’re still fine with it. Or else we wouldn’t be accepting 10-20% conversion rate as a …

A simple and FREE recipe for generating ACTUAL donations from Facebook

You probably heard these before: “You have to boost your posts to get exposure”, “Check out my latest post, it got hundreds of likes – I cracked Facebook”, “We need to get more likes to raise awareness of our charity” and so on. Then, on the other hand, are the people who failed using Facebook to their ‘advantage’ who say “Facebook …

How could so many non-profits be wrong???

How could so many non-profits be wrong?? When it comes to defining your message – most, if not ALL, charities do the same thing: “We help ________ by ____________” If we question this concept for just a couple of minutes and apply just a bit of common sense, we can easily see why this is just wrong! It’s all about …

How important is your message?

This morning I watched an unexpected video that reinforced the importance of being able to iterate your message clearly but also adapt it based on your audience. You see, most charities are pretty good at explaining their mission and conveying what they do or who they help to anyone that asks. If you can’t do that – you should start practising your …