How to Be a Graphic Designer, Without Losing Your Soul
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There is a lot of practical advice about finding the clients, setting up a studio, working as a freelancer and overcoming your fear of failure and fear of ideas. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen. Any graphic design students, interns, employees, art directors, businessmen or creative artists can look for this book. While this book does cover mostly freelance work where you engage with each step of the design process, Adrian brings us back again and again on how we can work with clients and ourselves to keep our ideas in our designs (for the most part). It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer.
It has a lot of information relating to portfolios, presenting yourself, interviews, landing your first job. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen. Personally I know nothing about graphic design so it was really risky for me to get this book, however, I checked online 'best graphic design books' just to add something to his graphic design books library so I thought I might as well give it a try and apparently he was one of the best things he's seen. There are also loads of tips and advice from many different designers on different ways to approach briefs, finding work, self initiated work and dealing with clients, and I know I am going to keep coming back to this book as a reference tool time and time again. it WILL tell you what to do once you've acquired the software skills, graduated from a fine arts school, developed an eye for design, and found a partner with whom to start your own agency.
Im actually going through this book with a fine tooth comb to try and pull out every bit of information I can. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. There is a lot of practical information, but it also gets into the thinking and philosophy that is the foundation for a successful design career. The advices were a bit common sense, but it still gives a good foundation for those who are new in the field.
The practical information and tips are a bit outdated for 2020 but the gist of the thing is helpful for any young graphic designer.
It informs readers about freelancers, small offices, larger ad agencies and corporate in-house in the contemporary work place. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. I'm glad I continued because the rest was a gem, full of discussions and ideas that I've been thinking and talking about for years.
I am not a big reader in fact i pretty much hate reading, however i am a graphic designer an do like books. Regarding design briefs, he offers some good suggestions: take up a role of scepticism and interrogation towards them, be wary of conventional wisdom, rely very much on common sense, and look for what is missing from the brief (which is often the key to unlocking really successful work). Connectivity, some new tips and interview sections which brought the visions and perspectives of the graphic designer from different backgrounds.How to be a graphic designer without losing your soul addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Graphic designers constantly complain that there is no career manual to guide them through the profession. This books gives great insight on the structure of the graphic design world from the perspective of successful working designers.
If you are in the same situation, with a person who's just settling in in this industry don't hesitate getting this book! The book goes way beyond graphic technique and the latest notions of 'cool' - to discuss things like retaining and promoting integrity in the design business, grappling with design BS (client BS as well as how much it might be necessary for you to dish out), some real-life insights into hiring and firing practice of graphic designers (and clients! It covered a lot of the less glamorous areas of becoming a designer: things like actually getting a job and dealing with difficult clients.Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers.